Case Study: Warby Parker

I’m not at all surprised at Warby Parker’s success at selling online prescription glasses. Social media is very powerful and it has played a major role in why they have been so successful. Without social media Warby Parker could not have engaged customers in such an effective way. They would not have been able to address the issue of customer dissonance nor been able to properly educate them on how to select the appropriate eyewear. Social media marketing empowered Warby Parker not only with the ability to reach their target audience but also helped to create a channel of communication…

Kickstart Writer’s Block with Procrastination

You’re an hour and forty-five minutes into your best chapters, turning page after page, and then it happens…NOTHING! Your mind draws a blank. You hit a wall—no wait, it’s that dreaded writer’s block syndrome! You could stop, but instead you decide to sit there, staring intently at the blank pages hoping to see something that isn’t there. Then, the minutes pass you by and they quickly turn into agonizing hours until you begin to doubt yourself. Maybe, you’re not as good a writer as you thought you were. Maybe it’s time to quit. We’ve all heard this famous quote at…

10 Habits to Write Like a Pro

As new writers we all tend to ask ourselves the same thing from time to time. Am I writing enough? Is there something different that I could be doing to write like a pro? If the answer is yes, then you already have some well-established writing habits and you’re probably related to Stephen King who writes at least 6 pages a day. Habits help form routines, and as writers we all know that discipline is crucial to staying focused if we want to finish our next best seller. If the answer is no, then you’re probably an aspiring writer like…

Moonlight Watch

He sets his knife down on a rock where I can see it. I focus on the blade; a Special Ops M9 Bayonet similar to my own—strapped to my left ankle. Our eyes connect under the full moon of the Syrian desert. It’s a stalemate between his cold stare and my apprehension. “David…we have to complete the mission.” He steps back from the seven-inch blade. “If you don’t pick up the knife I will.” “And if I don’t? Then, what? You’ll kill me out here in the desert,” I instigated. I just need a few more minutes. The radio was…