Case Study: Orkut

Not many people may have heard of Orkut, a social networking site that launched back in 2004. It was owned by Google and named after its creator, Orkut Buyukkokten. It achieved great success within its ten year life span and was predominantly popular in the Brazilian market with 90% of views originating from there. Orkut was designed to be a social networking site for users to find online communities. At it’s peak the website had over 30 million users and gained a large following with technology workers. It quickly became a social status platform that earned users a level of…

Case Study: Weixin

Knowing your audience is critical factor for achieving success through social media platforms. With thousands of apps available today it’s challenging to find something that the people will really love. Platforms like Facebook, and Uber have found tremendous success by providing the public with something they really need. To socialize with your friends and family you can hop on Facebook, share pictures, and catch up with the latest news. If you’re in need of a ride you can use Uber and have a driver pick you up usually within minutes. In today’s world, people are always looking for a more…

Case Study: Breast Cancer Meme

Cyberactivism is one of the most powerful forms of social media mobilization out there today. You’re probably asking yourself, what is cyberactivism? Don’t worry, you’re not alone. I wasn’t familiar with the term either but I unknowingly came across cyberactivism quite regularly on social media. And I’m sure you have, too. cyberactivism is when individuals utilize the internet to promote specific causes or charities. You see these quite often on Facebook. Every year I get notified by Facebook that it’s my birthday, and what better way to celebrate than asking my friends and family to donate to a cause of…